I am about to get a little strict out here
Be honest with me and tell me if you optimized your LinkedIn profile following the simple steps I provided in the past two emails.
Be very candid and answer my question above.
I am so happy with you if you selected options 1-2, you have come so far along!
This would mark the last email on LinkedIn Optimization and from then on we can peacefully discuss how to get hired!
Too bad if you belong to options 3-5, because no one’s going to pay attention to your LinkedIn profile, unless you have done the 5 things I have shown you.
Because…
If you belong to options 3-5, here is the link to setting up your LinkedIn:
5 of the above-mentioned topics were covered within the 2 emails
And our today’s agenda is to talk about:
How to write LinkedIn Work Experience
How to find the right keywords to use on LinkedIn Profile
A few setting that you must look into.
Let’s dive right into the 6th important step to completely optimizing your LinkedIn Profile.
How to Write LinkedIn Work Experience
Like we say: what’s on the inside is, what’s on the outside
I’d say: what’s on your Resume, is what’s on your LinkedIn Work Experience
There is a reason why I characterized the Good Jurwa as Resume
and the Rowdy Jurwa as the LinkedIn Work Experience.
Good Jurwa/Resume: Resumes are as tailored like Sallu’s suit to meet the respective job requirements you’re applying for.
Rowdy Jurwa/L.W.E: LinkedIn Work Experience (LWE) is more open and generalized like the Rowdy Sallu, by Rowdy I mean you can express your true personality on your Online Resume i.e. LinkedIn.
The resume and LWE must tell the same story i.e. it must be cohesive by all means.
Because you don’t want your recruiter to land on your empty LinkedIn, completely confused after making him read a lengthy Resume.
While the two things are similar, at the same time, we need to make sure they are dressed differently like Sallu 1 and 2.
3 Layers to dressing up a Work Experience on LinkedIn:
Dates Matter!
You must ensure that the following 3 things are exactly the same in LWE and Resume:
Date
Company Name
Job Title
If for example, you were a Marketing Intern at some small agency in 2008, and you moved up to the position of Brand Manager by year 2015.
Marketing Intern | Company X | 2008-2010
Brand Manager | Company Y | 2015-Present
The chronological order in which your job roles are highlighted reveal your career progress and growth over the years.
The dates also help them peruse through your work history.
Are Career Gaps a Red Flag?
Let’s learn a little from Will Smith from Pursuit of Happyness!
Please do not try to cover your gap years or career breaks by making adjustments in your Resume
Because they will eventually be able to tell and a big Red Flag would be marked next to you!
If you don’t already know this, LinkedIn has introduced a feature that recognizes Career Breaks in case of a gap in your Resume.
This does not mean it is something to be worried about, it just means they are normalizing it.
And if you went through it as well, accept it and don’t try to hide it.
1-3 liner Role Description
Just kidding, I’m sure that’s not true…
To help you navigate your answer, answer these questions to give an overview about:
What were your responsibilities in the role?
What were you hired to do?
Here is an Example,
As Marketing Manager, I oversee all aspects of our company's marketing campaigns and initiatives, with a focus on increasing brand awareness, lead generation, and revenue growth.
Bullet down your Achievements!
To help you navigate your answer, here is your prompt:
What value did you add to the company?
What were your key achievements?
You may even take help from your Resume
But DO NOT copy/paste those bullets from your Resume to your LinkedIn
However, take some time out to bring out a calculator and punch those numbers.
These bullets will have no weight unless you give them numbers or measurable results.
To be specific:
In a span of 2 years at company X, my conversion rate has been 35%.
I used XYZ strategy, which resulted sales augmentation by 30%
Believe me when I say this, I searched many LinkedIn Profiles writing their Work Experience and I found 1/30 people using this formula.
So, here is your chance to standout. Prepare a raw form of your achievements similar to above..
You need to make sure you are using the right keywords to make your account searchable..
How to include the right Keywords into your Profile?
Let’s do some googliness…
Step 1: Head over to Google or search on LinkedIn jobs related to your niche.
Step 2: Source out 5-10 Job descriptions
Step 3: Copy/paste individual job descriptions into chatgpt and give it the following prompt:
Generate important keywords and metrics from this job description: *insert Job Description*
Step 4: Whatever keywords it generates, copy paste into Ms Word or Google Docs and repeat step 3 and 4 for the 5-10 job descriptions
Step 5: Copy paste all the keywords into chatgpt and ask it to re-write the most frequently mentioned keywords from the list
Step 6: Copy paste the raw form of work experience you have prepared and give it the following prompt:
Step 7: Include the frequently used keywords into this work experience: *insert raw form of work experience*
That should do it, give it a try! Feel free to play around with the prompts…
Now incorporate these keywords into your work experience, summary, headline, etc.
Turn on your Creator Mode
This is essential
The connect button changes to a follow button, it’s like you are an intellectual influencer.
Higher follower count indicates your content is admired! You will get there, I promise!
Also, this feature makes sure that people can find you based on the content you share.
Oops forgot to tell you how to turn it on…
Step 1: Go to Me and click View Profile
Step 2: scroll down a little and under Resources, you should be able to locate Creator Mode.
Step 3: Click on it and select the hashtags based on the topic you will discuss!
Haha! Fun Fact: You will actually need to post things to actually be followed on LinkedIn. Later on that..
Now, let me…
Fix your Settings
Please wait for the tutorial… (Zoom in)
At the end of this tutorial, please notice you are supposed to upload updated Resumes that are properly named.
They should not have (1) or Uzair Aslam New Resume written, be professional!
That’s that for today..
Let me know in the comments below if you learned something.
In the coming emails, I will share how you can start posting and engage with content as well as how to find recruiters!
On that note,
Hafsa from Team Inspired Analyst - signing off!